But they have to stop trying to be cool.
In particularly, there's this lame video trying to get people to host a Windows 7 Launch Party. Sure, people have parties for all sorts of commercial things like season premiers and new books or debates and elections. But this? I think not
Of course, there's the problem with trying to get your message out there in a cool hip way when you're obviously not cool or hip. People will make fun of you, and it's usually going to be a LOT more amusing to watch. Like this censored version of the same video -- not only more entertaining, but a lot shorter too:
Maybe that idea to tap into social networks needed a little thought first...