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What is SSO?
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PIN is a Four Letter Word
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Keep Portland, Portland
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Time to Disrupt Disruption
How the TARDIS Travels in Time And Relative Dimensions In Space
Logging in with Facebook (and Google and Twitter and...)
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Your Phone is Spying on Everyone
My New Not a Laptop
Advertising vs. Reality. Lays Kitchen
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Is Being a Geek the Antithesis of Success?
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Death of the Save Button
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Why I {heart} APIs
Buying Respect on Layaway
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I have an unnatural relationship with my phone
Mr. Monopoly sells gas
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Pandora becomes more like Radio
Tony Chachere vs Big Easy Foods
Upgraded to Death
Now THIS is a collectable figure -- Darth Vader 'Star Knight'
Netflix Is Watching
Session vs. Red Stripe... Mmmm... Beer...
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Pepsi Steals Christmas
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Dealing with Google+ Spam
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The Case of the Identical Tablet: Apple vs. Samsung
They Know Where You Are: Privacy and Google Maps
Lazy logo design and a naked blue guy
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No one can resist my Schweddy Balls
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The Mystery of the Two Applebees
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Losing millions... insiders cashing out... Surprise! GroupOn delays IPO
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Full Metal Internet
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Your iPhone is like Your Bifocals
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Living in dots and vibrations
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GroupOn -- Good for Meth Dealers, bad for Fishing Guides
This Video Is Not Available on Mobile
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"Did you mean?" -- Google's chiding nanny of search results
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The double standard of Mobile Web vs Mobile Apps
Branded Technology
Sharingspree.com -- Stealing more than GroupOn's Idea
The Internet Isn't Entertaining Enough
The Bullfighters EULA
Global Chit-Chat and the Norwegian Isolationist
It's not your bank... It's Apple's and Amazon's
Violated by Madison Avenue
Goodbye Murphy
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Facebook Reinvents the Meta Tag. Evolution? Or just weird mutant?
Dude, you were looking at web stats and laughing
If real life was like the world we see in commercials
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Who really uses Twitter? 60% of Twitter's traffic isn't on Twitter
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Twitter: Asleep at the Mouse Wheel
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The Twit Cleaner
Perfect Secretary's pitch for @Adbroad (and the Youtube API)
The Emotions of Text
The Shorty Awards Scandal -- Manual Spam is still Spam
Google Analytics, the cloud and missing numbers #fail
Helen Klein Ross & Michael Bissell Interview at Adweek's Social Media Strategies Conference
The Internet is the New 60's
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How to tell someone to retweet (without using up your 140 characters)
You can't buy social media
A book unopened is but a block of paper
Building the LOST: The Final Season Sweepstakes
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Twitter Followers Don't Matter (ask the porn sites)
The Internet is Gooder than Books
Sometimes you don't want your campaign to go viral
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Good Morning America, now Go Fight Traffic
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Nike Takes Over Conquent
Facebook owns this title
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Old School Web Design Still Works
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Get some return on that web traffic
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You Designed for Print First
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Branding Irons
2011-09-01 09:17:55Shortcut URL: http://t.conquent.com/iD00
Guy Kawasaki posted images of the evolution of Apple's logo with the comment, "Seems like there is a general trend towards simplicity" even though the most recent logo is full of 3D gradients and lighting effects.
I'm not sure exactly when the trend started with adding gradients and 3D effects to logos, but I noticed it first with UPS. Over time they slowly made the logo simpler and then added a bunch of 3D effects.
My rule for logos is, "Can you get a tattoo of it?" The Nike swoosh being the best example of this. Tattoos, single die cut of leather stitched to a shoe, stamped on the outside of a shipping box. As soon as you start adding fine shading and lighting effects, you end up having two logos -- the fancy one, and the one you use for everything else.
You may argue, and you may argue successfully, that the age of the monochromatic, stamped, simple logo is over. Digital printing, HD Jumbotrons, and even computerized stitching makes almost any medium a rich, fully printable canvas for your 3D logo.
Almost.
I keep beating this drum. (If you lecture in the woods and no one is there to hear you, do you still bore the trees?) The speed that things have changed in the last 10-15 years is amazing, but we can't forget that just because some of us are living in the 21st century, not everyone is.
I'm not saying you have to create crap design to support the Luddites, but the Luddites are still part of the world. The tools they have might not have been built in the last 10-15 years, and if you want your brand to be everywhere you need it to be flexible enough to be branded onto the haunches of a steer.
Mmmm... Apple smoked beef....
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steve mcgavin: Re: Michael Bissell: Branding Irons
2012-01-11 06:31:10
Hi, can you make me a brand 1/4" ht X 1" length
Containing- S.McGavin
& the cost. Thank-you very much Steve McGavin
Be sure to see my blog over at Cloudenity. This week's topic: Identity Isn't Just for Users Anymore