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How the TARDIS Travels in Time And Relative Dimensions In Space
Logging in with Facebook (and Google and Twitter and...)
Logging into Myspace in 2014
Heretics of Science
That's the time I feel like making text to you
We're Just Meta Uber Super Tool Users
Birthing and Idea
Fun With Chinese Hackers and Password Strength
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Your Phone is Spying on Everyone
My New Not a Laptop
Advertising vs. Reality. Lays Kitchen
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Death of the Save Button
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Buying Respect on Layaway
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The Thing about Vegas
Middle Earth: Post-Apocalyptic Hell Hole
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How Can You Be in Two Places at Once When You're Not Anywhere at All
Media is Plural (and the blame game isn't about the news)
Treasures, Junk and Corporate Serfdom
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Number 1 Star Wars Fan
False Engagement (or "My bank isn't really my bank...")
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In a World Where I Have to Pay for Healthcare
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The Internet's Memory is Fuzzy
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Japanese Manners Poster -- Please do it in America
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You say ADD like a bad thing
My Private Life is Public, my Public Life is Private
I have an unnatural relationship with my phone
Mr. Monopoly sells gas
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Cool off with a Pepsi... Air conditioner?
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Pandora becomes more like Radio
Tony Chachere vs Big Easy Foods
Upgraded to Death
Now THIS is a collectable figure -- Darth Vader 'Star Knight'
Netflix Is Watching
Session vs. Red Stripe... Mmmm... Beer...
Netflix and @Qwikster
Pepsi Steals Christmas
Shanzhai -- The Ancient Chinese Art of Brand Identity Theft
Dealing with Google+ Spam
WhiteCube.com vs WhiteCu.be
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Interjecting Infidelity
The Case of the Identical Tablet: Apple vs. Samsung
They Know Where You Are: Privacy and Google Maps
Lazy logo design and a naked blue guy
The Season for Ignoring the Season
Apple Story
No one can resist my Schweddy Balls
Give me appIebees over Applebees any day
The Mystery of the Two Applebees
What's on the Other Side of that Link?
Losing millions... insiders cashing out... Surprise! GroupOn delays IPO
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Full Metal Internet
Branding Irons
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Facebook Hates Your Link and other stories from arts meets geeks
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GroupOn -- Good for Meth Dealers, bad for Fishing Guides
This Video Is Not Available on Mobile
'Join The Conversation' Yeah... Corporations are sexy
"Did you mean?" -- Google's chiding nanny of search results
The Next Fad: Adword Optimization
The double standard of Mobile Web vs Mobile Apps
Branded Technology
Sharingspree.com -- Stealing more than GroupOn's Idea
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The Bullfighters EULA
Global Chit-Chat and the Norwegian Isolationist
It's not your bank... It's Apple's and Amazon's
Violated by Madison Avenue
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Facebook Reinvents the Meta Tag. Evolution? Or just weird mutant?
Dude, you were looking at web stats and laughing
If real life was like the world we see in commercials
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My cool new phone is a little too cool.
You are never alone
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Countries less valuable than Groupon
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Facebook did not topple Egypt
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Google isn't the bad guy... this time
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Bad Restroom Health Sign
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Rules are made to be broken -- in a reasoned, systematic way
So many accounts, so few passwords
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Who really uses Twitter? 60% of Twitter's traffic isn't on Twitter
Riding the commute route on Saturday
Not everyone is like you
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Portland Bike Plan: Too Expensive or Playing with numbers?
Twitter: Asleep at the Mouse Wheel
Where regulation is good: Google Voice and Vonage
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The Twit Cleaner
Perfect Secretary's pitch for @Adbroad (and the Youtube API)
The Emotions of Text
The Shorty Awards Scandal -- Manual Spam is still Spam
Google Analytics, the cloud and missing numbers #fail
Helen Klein Ross & Michael Bissell Interview at Adweek's Social Media Strategies Conference
The Internet is the New 60's
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Social Media and the Destruction of the World
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How to tell someone to retweet (without using up your 140 characters)
You can't buy social media
A book unopened is but a block of paper
Building the LOST: The Final Season Sweepstakes
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Archiving Twitter
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Accessibility and Shopping Online
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Twitter was designed for Text Messaging
It's not the corporations, damnit
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Adweek Social Media Twitter for Brands Presentation
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Generational Marketing is a Myth (or Who's your Daddy?)
Social Media is Just the Way We Use the Internet
Twitter Followers Don't Matter (ask the porn sites)
The Internet is Gooder than Books
Sometimes you don't want your campaign to go viral
Best Twitter Branding Campaign
A Good Explosive Recipe and other found knowledge online
Like flies to crap, Spammy Twitter Followers don't really go away
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iPhone SMS Security Hole
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Markie's Birthday
Digg is not the Hijacker -- You Are
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Twitter as an open mic poetry reading
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We've got an App for that -- it's called the Web
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Wayward Words with Baggage
Speaking at SXSW March 17th
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It's okay to say 'I don't know'
Good Morning America, now Go Fight Traffic
More surreality in Portland
Nike Takes Over Conquent
Facebook owns this title
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Irish Music in Oregon City
Landing on an Aircraft Carrier
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To the dump, to the dump, to the dump dump dump
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T-Mobile owns Magenta and Other Patent Stories
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Everyone is insane
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The Very Model of a Modern Major General
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The Death of your Soul: Microsoft Songsmith
Creative Development or Developing Creatively?
Race to Witch Mountain
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Online/Offline Sales -- is it really that bad?
Is PayPal Tacky?
Old School Web Design Still Works
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Get some return on that web traffic
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Don't be a tool of viral marketing
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Ironic Injury
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You Designed for Print First
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What's after the Integrated Circuit?
Intelligent life is out there (but it's bugger all down here on earth)
Subject Matter Experts Talking Other Subject Matter
The Totalitarian Regime of Apple
Oversimplifying how people work
crowdSPRING
Creative Services for the New World
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The End of Time
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Better Living Through Twitter
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You can't build life
Accidentally Drunk in Portland
Al Gore the Winner
Intelligent life is out there (but it’s bugger all down here on earth)
Aussie Rules Football
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I am such an idiot
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Branding Irons
2011-09-01 09:17:55Shortcut URL: http://t.conquent.com/iD00
Guy Kawasaki posted images of the evolution of Apple's logo with the comment, "Seems like there is a general trend towards simplicity" even though the most recent logo is full of 3D gradients and lighting effects.
I'm not sure exactly when the trend started with adding gradients and 3D effects to logos, but I noticed it first with UPS. Over time they slowly made the logo simpler and then added a bunch of 3D effects.
My rule for logos is, "Can you get a tattoo of it?" The Nike swoosh being the best example of this. Tattoos, single die cut of leather stitched to a shoe, stamped on the outside of a shipping box. As soon as you start adding fine shading and lighting effects, you end up having two logos -- the fancy one, and the one you use for everything else.
You may argue, and you may argue successfully, that the age of the monochromatic, stamped, simple logo is over. Digital printing, HD Jumbotrons, and even computerized stitching makes almost any medium a rich, fully printable canvas for your 3D logo.
Almost.
I keep beating this drum. (If you lecture in the woods and no one is there to hear you, do you still bore the trees?) The speed that things have changed in the last 10-15 years is amazing, but we can't forget that just because some of us are living in the 21st century, not everyone is.
I'm not saying you have to create crap design to support the Luddites, but the Luddites are still part of the world. The tools they have might not have been built in the last 10-15 years, and if you want your brand to be everywhere you need it to be flexible enough to be branded onto the haunches of a steer.
Mmmm... Apple smoked beef....
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steve mcgavin: Re: Michael Bissell: Branding Irons
2012-01-11 06:31:10
Hi, can you make me a brand 1/4" ht X 1" length
Containing- S.McGavin
& the cost. Thank-you very much Steve McGavin