So, it's not really theft per se, more like brand hijacking. But when a brand isn't a brand, it's not even really hijacking. But you know when someone at Ben & Jerry's said, "Hey, let's make some Schweddy Balls!" they knew the flavor would spread like balls-a-fire.
Unilever spokesman, Sean Greenwood said, "It isn't 'Let's try to put a dirty name on a pint and sell it' but 'Let's try to put a tie on a show that's been running for 37 years.'"
I think he should have said "put a dirty name on a pint AND tie it to an SNL sketch." And why not? One part titillation and one part pop culture reference is the perfect recipe for a little social media ball, er party.
Here's the obligatory link to a few minutes of the SNL sketch: