Branded Technology
2011-08-01 17:08:05
Okay, I admit, I was drinking at the time I came up with the term, "Branded Technology," but even the next day it sounded like a nice little umbrella for all the web design, facebook apps, twitter homepages, mobile "experiences" and, well, all the technology that we try to get to express our client's brand. So I figured I'd ask other people what they thought.
It didn't go well.
I posted it as a question on LinkedIn, "What do you think of when you see the phrase 'Brand Technlogy'?" I got answers like these:
Schizophrenia. Sort of like "Sales Manufacturing" or "R&D in Accounting".I found it interesting that the more technical and/or engineering minded people were the, shall we say, more up front about thinking the idea was stupid. The couple of marketers that responded said things like this:
Nick Chuvakhin A jack of many trades and a master of some...
like a made up job-would get the card tossed
Terry Callendrillo Construction Safety Specialist
The first word that came to my mind was, "pretentious". The second word, or rather, group of words, were things like, "phony, b-school baloney, fraud", etc.
Mark van der Hoek Technology Development Engineer at Clearwire
Using technology to market your brand...
Dave Maskin, a Tradeshow Booth Traffic Builder and Event Entertainer
You are creating a technology for a brand. I wouldn't really consider you like an ambassador in the digital field. I guess that is my take on it.
Jamie Favreau Entry Level, New Media